The Inspiration to create the ABR collection

KASHESH is a luxury artisan-inspired fashion brand based in Dubai and created by the globally renowned designer Kashesh Bhatia Garg.

She has recently launched her latest collection, ABR. Inspired by the Bedouin tribes and bygone eras, this collection features a unique blend of traditional artisan fabrics and craftsmanship with modern designs along with the powerful words of His Highness Sheikh Mohammed Bin Rashid Al Maktoum. The collection detail and colour palette is reminiscent of the rich cultural heritage of the Middle East, reflecting the region's history and traditions.

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The Bedouin tribes have played a significant role in shaping the Middle East's history and culture. They were nomadic people who travelled through the vast desert expanses, relying on their camels for transportation, food, and shelter. Despite their transient lifestyle, the Bedouin tribes had a deep-rooted sense of community and solidarity, which helped them survive the harsh conditions of the desert.

The ABR collection pays homage to the Bedouin tribes' way of life and their cultural heritage.

However, the ABR collection is not just about paying tribute to the past. It also aims to convey a message of unity and inclusivity. The Bedouin tribes may have lived in isolated communities, but they understood the importance of solidarity and helping one another. This message is particularly relevant today, as the world faces numerous challenges that require collective action and a sense of global community.

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The ABR collection's designer, Kashesh, believes that storytelling is an essential part of preserving cultural heritage and passing it on to future generations. She explains that "Stories connect people, and when people feel connected, they are more likely to come together and make a difference." The ABR collection's embroidered words are not just aesthetic elements but are symbols of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum and the Bedouin tribes' rich cultural history and traditions.

In conclusion, the ABR collection by KASHESH is a message of unity and inclusivity and a reminder that we are all part of a global community.

The ABR collection is not just about fashion; it is about storytelling and preserving cultural heritage for future generations.

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