The latest episode of Conversations with K, where KasheshGlobal celebrates “You and Your Dreams in Dubai” hosts Anamika Arun, whose journey is remarkable and beautiful! A combined story of simplicity, tenacity, and power.
Although her inspiring journey towards independence and resilience lasted only 12 years in Dubai, after a 10-year career break and kicking off the Brand Tribe, she has redefined the script on women transforming themselves.
Embracing Change, One Step at a Time
Anamika's sabbatical was not an idle phase-it was a whole period of exploration. She learned the art of blogging, baking, and photography to perfection, and they hardly fit the description of just a hobby. Such creative expression became the bridge for her transition back into a flourishing career.
"What I would advise," she says, "is that even if you do take a break from the rat race, do not disappear completely. Keep the flow of creativity alive." As she puts it, "You never know how the smallest efforts might lay the foundation for a brighter future, no matter how small they seem".
Celebrating Yourself: The Mainstay of Femininity
Anamika believes women should take time for themselves while caring for family or moving into a new space. She emphasized self-reflection when she said, “Everything starts from within. When you celebrate yourself, you change your world.”
For Anamika, simplicity was decluttering—mentally, emotionally, or otherwise—being true to oneself, despite outside pressure. This is what has kept her rooted. The philosophy of simplicity as her guiding principle has kept her grounded despite all the glamor and fast-paced Dubai.
The Evolution of Brand Tribe: Building an Ecosystem of Trust
Anamika started her journey as an entrepreneur with freelance consulting and later transformed it into Brand Tribe, a now quite well-known and successful advertising and marketing agency. She named this venture on the premise of the ecosystem being a “tribe”-the team and clients.
For her, leadership is about empathy and connection. She explains, “Your team isn’t just your workforce; they’re your extended family. Empowering them is central to our values.” This kind of approach sustained her well in developing a close-knit, motivated team in a highly competitive Dubai market.
Overcoming Challenges with Resilience
Coming back after a long spell was never an easy task. Anamika has to compromise with the fast-paced development of digital marketing and social media. But her early belief - being on the learning curve all the time - stood invincible.
What does she have for other people going through the same transition?
Continuing Learning: A way of knowing it all would not work anywhere today.
Adapt to the Change: Staying stagnant in an industry will become irrelevant.
Have Faith in Yourself: For any challenge, confidence and patience will work wonders.
Balancing Priorities: Family, Business, and Self
For Anamika, clarity of thought is the anchor that keeps her grounded. "Family comes first," she says with pride; she puts the right amount of boundaries to reserve some personal time. "Give yourself 30 minutes to recharge for 30 hours."
Daily,. Introspection- reading, walking, or just thinking-has hers to keep up with the demands of business, family, and herself.
Dubai: A Land of Opportunities and Belonging
Having lived in Dubai for 12 years, Anamika now considers it home. For her, Dubai symbolizes opportunity and transformation. She appreciates its vibrant culture, entrepreneurial spirit, and openness to innovation, all of which have contributed to her growth.
Anamika has lived for 12 years in this place and now calls this place home. For Anamika, Dubai means opportunity and change. What she relishes is its vibrant culture, entrepreneurial spirit, and openness to innovation all together making her grow.
A Message of Empowerment
Anamika remains an amazing story that is a testimony to simplicity, persistence, and community. This encourages women to be themselves, to grow within themselves, to take each hurdle in life as a learning opportunity, and to evolve.
Let Anamika's story inspire you to find your tribe, celebrate your unique journey, and take the time to start your dreams.